BinaryM - B2B Inbound marketing

Social Media Marketing

Social Selling &



Who we are.

We bring together over 30 years of Sales and Marketing experience from client and agency side roles. We focus on helping brands with high consideration, multi-stakeholder decision making cycles to find, engage and influence the right audience.

Tino Ho, CEO & Founder - BinaryM

Tino Ho, CEO & Founder.

My name is Tino Ho. I have over a decade of hands on experience growing Fintech brands via sales distribution (both direct and channel), go-to market product and market entry initiatives prior to founding BinaryM. 

The importance of developing peer-to-peer relationships is one of the key lessons I’ve learnt throughout my journey. 

I started my career in banking and financial services in 1996 and was fortunate enough in 2005 to join OFX (ASX: OFX) as their eighth employee, and helped scale their B2B channel contributing to the overall business growth to over three hundred people globally and a market capitalisation of over $600 million in 2015. 

I have experienced first hand the challenges faced in competitive and fast growing companies during start-up and at scale, throughout this time I’ve made many mistakes, mistakes which you can avoid to help you build Social Proximity with your audience and deliver meaningful business outcomes. 

I’m Stuart, and I love the internet. I’ve been spending my days crafting digital solutions for over twelve years in the UK and APAC.

I unwittingly set out on the road to a career online back in 2006, managing two ecommerce/affiliate websites for an independent digital marketing agency; one selling pool and snooker tables, the other magazine subscriptions – remember them?

I’ve spent much of my time in this neck of the woods working at the opposite end of the scale in Groupm (now WPPAUNZ), the largest media holding company in the world.

I’m a massive advocate of the internet and new technology; it gives me great pleasure to channel that enthusiasm for the benefit of clients, colleagues and connections.

Stuart P Turner, COO - BinaryM

Stuart P. Turner, COO.

Stuart P Turner, COO - BinaryM

Jen Scholten, Business Development.

I love meeting new people and creating a connection, and in this day and age there really are no barriers or limits to the amount of people you can meet.

I’ve spent my career working with start-ups and having a hand in all aspects of building a brand. Anything and everything from Fashion to Tech, Marketing to Hospitality Management – I’ve been there, seen it and done it.

I have launched and run a number of companies, so I know what it takes to get results.

With more than 15 years of experience in marketing, communications and public relations, content is my thing.

My area of specialisation is financial services. I understand the products and services, as well as the competitive landscape. This strategic insight gives me the tools I need to shape your positioning and messages so you can deliver compelling, readable and engaging content.

My experience includes roles with Cannings Corporate Communications and Macquarie Bank. I also ran my own financial services communications agency.

I’m a total perfectionist and for good reason – I love to do a great job and go above and beyond to deliver outstanding outcomes for our clients.

Catherine Denney, Content Specialist

Catherine Denney, Content Specialist.

What we do.

Most organisations try to engage solely via their company profile with people in their target audience, this is a company to person conversation.

What we optimise is “how” to talk to that audience via peer-to-peer (word-of-mouth) conversation to support your business objectives.

Get Capital - BinaryM Clients - Social Marketing
Dixon Advisory - BinaryM Clients - Social Marketing
Flywire - BinaryM Clients - Social Marketing

Brands we work with.

AFEX - BinaryM Clients - Social Marketing
Maxxia - BinaryM Clients - Social Marketing
ePlatform - BinaryM Clients - Social Marketing
CarsGuide - BinaryM Clients - Social Marketing
Tyro Payments - BinaryM Clients - Social Marketing

We’d love to chat.


Sydney, HQ

45 Evans Street, Balmain, 2041


32/367 Collins Street, 3000

6/218 Orchard Road, 238851