tino

About Tino Ho

Tino is the founder and CEO of BinaryM. When he's not bouncing ideas around the office Tino is typically chasing them around Sydney on his bike.

Building Your B2B Social Media Strategy? Here’s Why You Need To Be Marketing to Generation X…

It’s easy, as a marketer, to focus on the Millennials. We’re bombarded every day with information about how they are uber-connected and tech-savvy. And the Baby Boomers – well, with aging populations around the world causing our governments much anguish – it’s easy to keep that generation front of mind. But Generation X – that group that is right in the middle, born between 1965 and 1981 - should be a vitally important target for your B2B marketing.

By |2018-08-17T07:41:04+00:00January 15th, 2018|Social Marketing|