Building Your B2B Social Media Strategy? Here’s Why You Need To Be Marketing to Generation X…

By |2018-08-17T07:41:04+00:00January 15th, 2018|Social Marketing|

It’s easy, as a marketer, to focus on the Millennials. We’re bombarded every day with information about how they are uber-connected and tech-savvy. And the Baby Boomers – well, with aging populations around the world causing our governments much anguish – it’s easy to keep that generation front of mind. But Generation X – that group that is right in the middle, born between 1965 and 1981 - should be a vitally important target for your B2B marketing.