Learn with BinaryM • August 30, 2017
Recently I caught up with Mark McInnes where he explained how LinkedIn measures your social selling efforts via an algorithm to produce a Social Selling Index (SSI).
Hit the play button to watch the 2min interview (the transcript is also below).
“Hi it’s Tino here from BinaryM and today I’m joined by Mark McMcinnes, Australia’s number 1 Social Selling expert. Mark can you explain to us how you got to become Australia’s number 1 Social Selling Expert?”
“Like alot of people I’ve been a long time seller and was using LinkedIn to try and find prospects and customers and a platform to communicate with people”.
“How did you attain the status of “Australia’s number 1 social selling expert, I think you mentioned that there is a Social Selling Index, could you explain what that is?”
“There’s a thing called the Social Selling Index (or SSI) and it is a score out of 100 in regards to how effective you are in doing a number of tasks, inside Sales Navigator (the premium LinkedIn subscription) the algorithm determines your score for those tasks”
“And there a couple of elements that make up the SSI, could you explain some of those things for us?”
“How effective you are at designing your profile in being customer orientated, how effectively you can search for people, how effectively you can then engage them with content (posting and comments) and effective you are at developing and fostering relationships online and that gives you four scores out of twenty five and typically I’m running a score of between ninety five to ninety eight”
“That’ impressive Mark…..If you’ve found this useful, what I’d like you to do is hit the like button and post your comment below, if your watching outside of our blog simply head over to binarym.com.au post your comment there and I’ll personally respond to your comments”
“If you would like more details about me, find me on LinkedIn linkedin.com/in/socialsellingcoach”
……end of transcript……….
Would love to hear what you think about the concept of the SSI? Does it matter? Do you know what yours is? Post your comments below.